Estimated time
- 45 minutes to go through the content
- 2h00 to prepare the homework
- 20 minutes to present homework and take notes regarding the corrections that are required. Only few groups are asked to present their homework, but everyone is encouraged to pay full attention to the presentation, as it really has to be considered as ‘part of the class material’
Objective : understand what search engine optimization consists in and why this is a powerful asset
Agenda
In this lesson, we are just going to scrap the surface of SEO. This means :
- From a technical point of view, important html tags and SEO tags
- From an editorial point of view, how essential it is to select the appropriate wording
Abstract
SEO requires both editorial and technical skills, which makes it so interesting. Indeed, when a search is performed on a database (search engine, social media, etc…) there is a fierce competition taking place to appear in the first results of the SERP.
The winners have managed to stand out from their competitors that deal with the same topics, but in a way that is easier to apprehend both for robots and real people.
Class material
PDF format
Homework
Visit the Homework page to see what is expected from your for this lesson.
To go further
Learn about AMP : a way to accelerate the speed at which websites load, thus helping SEO : https://amp.dev/
Search, explained by Google : https://www.google.com/search/howsearchworks/
